Tina's Nursery

Branding

Project Brief

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Outcome

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Goal

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Research

Insights

Camera Measuring

After looking into what Tailoring companies are implementing into their system, we found that some are adding camera measuring software to get more accurate measurements of customers.

A product called MTailor takes 16 measurements across the whole body. The software can take measurements in 15 seconds or less in 3 easy steps. MTailor is already making tailoring more easily accessible with more affordable shipping, more accurate measurements and a more comfortable fit.

20% more accurate than a professional tailor

The Tailoring Industry

Looking into the tailoring industry, we had gather information on the tailors themselves. The mean age of tailors is 50.3. The industry hiring the most alterations tailors is retail (31%). Some of the areas most populated with tailors are the areas with the lowest tailor salaries

76% of the industry is privately owned businesses
“The suit is not dead but it’s getting more casual, say tailors amid comfort wear’s rise.” –Sian Powell, 2021
User Journey Map
User Empathy Map
How Might We...
Survey Questions
Interview Questions
Prototyping
Crazy 8's
Crazy 8's
Paper Prototypes
Wireframes

Design

Typography
Color Pallette
Illustration Style

Final Outcomes

Other Projects