Text Link

Mobettacutz

Design Research

Project Overview

Mobettacutz is a local barbershop located in San Marcos, Texas. They are a Black-owned business that caters to the local community. With their close proximity to Texas State University, they receive a lot of student clientele. Mobettacutz hopes to bring in more diverse local and family clientele.

Outcome

We conducted research and observed the current system to identify any pain points that customers have when partaking in this service. We rebranded and helped them expand their current system of outreach to attract more clientele.

Goal

How might we design a memorable experience for Mobettcutz customers in order to attract and grow a diverse and consistent clientele.

Contributors

What I Did

Research
Website

Team Members

Tayja Corneiro: Research and Branding
Tyler Robinson: Research
Dondi Aguirre: Research and Environmental Graphics

Research

The Task

The first thing we had to do was find out what our task was as a group. We went in and discovered the who, what, why, and how of our task.

5E Model

This 5E Model will showcase the three main targeted audience’s journey when encountering Mobettacutz.

S.W.O.T Analysis

Our S.W.O.T Analysis will examine Mobettacuttz strengths, weaknesses, opportunities and threats.

User Journey

A journey map was created to see what a typical client does throughout their day. There are pain points that arise through their journey that we have find solutions for.

Competitive Analysis

Our Competitive Analysis will help us take a look at the competition within the San Marcos area.

Survey Questions

We had the opportunity to survey 55 individuals from various ethnicities, social economics and more. This data helped us see where the market is at and what it looks like. With this data, we were able to coordinate our approach to better accommodate to the market and our overall goal.

Interviews

We interviewed the local people in San Marcos to see where they get their haircut and see what their experience is like. We then also asked about Mobettacutz to gain more insight on how they feel about the shop.

I don’t feel too comfortable taking my son to the barbershop. I am unfamiliar with the terminology.
I drive all the way to Austin to get my locs retwisted. I thought there were no services in San Marcos.
I didn’t know there was a black-owned barbershop in San Marcos, that’ so cool!
It’s the first barbershop on the square that comes to mind because of its location on the bus route. However, from a glance inside I decided I wouldn’t patron because it didn’t look appealing.
Card Sorts

We interviewed the local people in San Marcos to see where they get their haircut and see what their experience is like. We then also asked about Mobettacutz to gain more insight on how they feel about the shop.

Our Solution

Final

Branding
Posters

Custom posters specific to Mobettacutz were created to add some consistency between their brand and their work.

Personal Branding

T-shirts for the barbers to wear was to build consistency and differentiation between the customers. Merchandise can also be sold since the barbershop is already selling products. Lastly, business cards so that customers can leave with something and have an incentive to come back.

Website

A website was created so that Mobettacutz had centralized hub where customers could book appointments, see what services are offered, and connect with the shop.

Project Takeaways

This project was a great experience. Working with people and businesses within your community gave everyone in my group a real-world example of what Design Research is like. I felt that our research was really thorough and that we solved a problem with what we had. Overall, I wouldn't change anything about how we conducted this project.

Other Projects