The objective of this project was to create a physical pop-up experience for a social or government service. This pop-up must be helpful for the people of Texas and be accessible to them.
We created a pop-up kiosk and website that makes sexual health and education more accessible to teens and young adults to teach safer sex practices.
We aim to address these issues by having a sexual health/education pop-up that teaches Sex Ed in a sex-positive way; includes LGBTQIA+ communities; discusses healthy habits and relationships that lead to good sexual health and provides sexual health resources that would be thought of as inaccessible before.
In conservative states like Texas, the Sexual Health and Education experience for teens and young adults is often fear and abstinence based. It excludes the LGBTQIA+ communities; excludes discussions about healthy sex and relationships; and excludes information on sexual health resources available to young people. This leads to lots of misinformation and shame among young people that lead to unhealthy decisions.
Wireframing and Prototyping
Malia Moreno: Research, Trademark, Brand Identity, Copywriting
Samantha Romero Research, Wireframing and Prototyping, Website and Mobile site UI/UX
When it comes to sexual health in Texas, it is seen as a taboo topic to talk about, especially teenagers. Many teens and young adults don't recieve proper or accurate sexual health education. They are left to make decisions that could effect them negatively and are still left without adequate resources. Texas has some of the highest teen pregnancy rates in the U.S. and people apart of the LGBTQ+ community are often left out of the conversation.
Teens in states that prescribe more abstinence education are actually more likely to become pregnant. A common misconception is that more sex education will lead to more sexual activity, but it's actually the opposite. Interviewees in all of the communities concluded that lack of comprehensive sex education in schools contributes to high rates of STIs, HIV, and teen pregnancy.
A survey was created to identify what teens and young adults experience when they were taught about sexual health in school.
We interviewed a doctor from the Texas State Health Center to gain more insight on their experience talking to teens and young adults in college.
Based on our survey responses, an empathy map was created to fully understand our target audience and see what obstacles they come across.
Based on our User Empathy Map and persona we formulated ‘How might we’ questions to pick out areas where there was room for a solution to arise.
Our Solution to combat the issues that teens and young adults face when it comes to sexual health education is a Pop-up. This pop-up would consist of free healthcare services for people that may not have insurance. This pop-up would be a free event, all inclusive and to create a comfortable environment to bring those in that are afraid of being judged.
After creating a solution, a user journey map on how the user will interact the touch points was created.
We then created paper prototypes of how the website and the kiosk screen will look like.
Based on feedback and narrowing down our ideas, we created high-fidelity wireframes to get a general idea over how the website and kiosk will work.
The website serves as a hub for information and booking appointments. Click to view prototype
This project was really fun to work on. I learned even more about Sexual Health in Texas and the flaws in their current educational systems. I would love to expand on this project and work on how doctors, apart of the pop-up, view appointments.